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Practical Business Analytics Using SAS: A Hands-on Guide, by Shailendra Kadre, Venkat Reddy Konasani
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Practical Business Analytics Using SAS: A Hands-on Guide shows SAS users and businesspeople how to analyze data effectively in real-life business scenarios.
The book begins with an introduction to analytics, analytical tools, and SAS programming. The authors—both SAS, statistics, analytics, and big data experts—first show how SAS is used in business, and then how to get started programming in SAS by importing data and learning how to manipulate it. Besides illustrating SAS basic functions, you will see how each function can be used to get the information you need to improve business performance. Each chapter offers hands-on exercises drawn from real business situations.
The book then provides an overview of statistics, as well as instruction on exploring data, preparing it for analysis, and testing hypotheses. You will learn how to use SAS to perform analytics and model using both basic and advanced techniques like multiple regression, logistic regression, and time series analysis, among other topics. The book concludes with a chapter on analyzing big data. Illustrations from banking and other industries make the principles and methods come to life.
Readers will find just enough theory to understand the practical examples and case studies, which cover all industries. Written for a corporate IT and programming audience that wants to upgrade skills or enter the analytics field, this book includes:
- More than 200 examples and exercises, including code and datasets for practice.
- Relevant examples for all industries.
- Case studies that show how to use SAS analytics to identify opportunities, solve complicated problems, and chart a course.
Practical Business Analytics Using SAS: A Hands-on Guide gives you the tools you need to gain insight into the data at your fingertips, predict business conditions for better planning, and make excellent decisions. Whether you are in retail, finance, healthcare, manufacturing, government, or any other industry, this book will help your organization increase revenue, drive down costs, improve marketing, and satisfy customers better than ever before.
What you’ll learn- Which are the most important tools for performing analytics
- How to program in SAS
- How to explore, validate, and clean data
- How to understand and use basic statistical methods and techniques
- How to forecast future value using SAS
- How to build predictive models
- Fundamentals of big data
This book is for IT Professionals who want to become business or data analysts, predictive modelers, data scientists, social media analysts, big data analysts, or BI analysts. It's also for anyone who wants to break into data analytics or professionals who want to expand their skills.
Table of ContentsPart One: Basics of SAS Programming for Analytics
Chapter 01 Introduction to Business Analytics and Data Analysis Tools
Chapter 02: SAS Introduction
Chapter 03: SAS Handling Using SAS
Chapter 04 : Important SAS Functions and Procs
Part Two: Using SAS for Business Analytics
Chapter 05 Introduction to Statistical Analysis
Chapter 06 Basic Descriptive Statistics
Chapter 07 Data Exploration, Validation, and Data Sanitization
Chapter 08 Testing of Hypothesis
Chapter 09 Correlation and Linear Regression
Chapter 10 Multiple Regression Analysis
Chapter 11: Logistic Regression
Chapter 12: Time Series Analysis and Forecasting
Chapter 13: Introducing Big Data Analytics
- Sales Rank: #1231658 in Books
- Published on: 2015-01-29
- Released on: 2015-01-30
- Original language: English
- Number of items: 1
- Dimensions: 10.00" h x 1.31" w x 7.00" l, .0 pounds
- Binding: Paperback
- 580 pages
About the Author
Shailendra Kadre is a senior IT and management consultant from Bangalore, India. He is the author of a 2011 Apress book, Going Corporate: A Geek’s Guide, which covers IT operations management and the business aspects of IT. He has more than 20 years of experience in manufacturing, IT delivery and operations, program management, pre-sales, enterprise sales, and business analytics. Currently, he is working with Hewlett-Packard India as a solutions consultant. His current interests include business analytics and enterprise printing solutions.Shailendra earned his master’s degree in mechanical engineering from the Indian Institute of Technology (IIT), Delhi. He lives in Bangalore with his wife Meenakshi, daughter Neha, and son Vivek. He can be contacted at shailendrakadre@gmail.com.
Most helpful customer reviews
4 of 4 people found the following review helpful.
This book strikes a fine balance between theory and its practical application to the ...
By Vijaykrishna Venkataraman
I have been in the business analytics domain delivering SAS based predictive analytics solutions for the past seven years and I wish I had this book at the beginning of my career. There are text books on analytics and data mining which focus on the theoretical part without explaining the application side and then there are cookbooks which promise ready made recipes. This book strikes a fine balance between theory and its practical application to the real world business problems and how SAS can be used as a tool to solve it. The examples and sample datasets help the reader in better understanding of the concepts and its applications. The availability of SAS University Edition where students can actually try out the examples, sweetens the deal further. By following the learning-by-doing style the book takes the reader along each and every step of business analytics in its real world application. I strongly recommend this book for budding analytics professionals and pure SAS programmers who seek a business perspective on real world applied analytics.
3 of 3 people found the following review helpful.
Amateurs - this is your cup of tea
By Suresh
Hello Everyone
I am basically from non-Analytics background. With an appetite to move into Analytics, I looked out for a suitable material that helps me to build on. Fortunately, I got this source. And, after going thru the brief intro, I identified that this one will definitely help. To my surprise, post I got it, when I flipped thru diff topics, I was amazed at the ease the author provided a deep insight about each topic. All the examples given were indeed relevant and increased my confidence. I certainly refer this book to amateurs who want to pursue their careers into Analytics.
3 of 3 people found the following review helpful.
Good book for beginners
By Swaroop
This book is very good for beginners to understand the Statistical concepts and SAS basics. The author presented material in very descriptive approach and ensured all the examples for the problems described for each concept.
I would recommend this book for the beginners who want to understand the practical business applications.
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