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The Boron Letters, by Gary C. Halbert, Bond Halbert
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A series of letters by history’s greatest copywriter Gary C. Halbert, explaining insider tactics and sage wisdom to his youngest son Bond. Once only available as part of a paid monthly premium, The Boron Letters are unique in the marketing universe and now they are a bona fide cult classic among direct response marketers and copywriters around the world. The letters inside are written from a father to a son, in a loving way that goes far beyond a mere sales book or fancy "boardroom" advertising advice... It's more than a Master's Degree in selling & persuasion…it's hands-down the best SPECIFIC and ACTIONABLE training on how to convince people to buy your products or services than I have ever read. The Boron Letters contain knowledge well beyond selling. The letters also explain how to navigate life's hurdles. This marketing classic is personal and easily digestible. Plus... immediately after reading the first chapters, you can go out and make money and a real, noticeable difference in your marketplace. There are very few successful direct response marketers (online or off) who don't owe something to Gary Halbert…and for many of them, The Boron Letters is the crown jewel in their collection. Copywriters and marketers read and re-read The Boron Letters over and over again for a reason. These strategies, secrets and tips are going to be relevant 5, 10, even 100 years from now because they deal honestly with the part of human psychology which never changes, how to convince and convert folks into buyers. Bottom line? Read the first chapter. Get into the flow of Gary's mind. Then read the second. I dare you to NOT finish the entire darn thing. After you put a few of the lessons into practice, you too will find yourself reading The Boron Letters again and again like so many of today’s top marketers. If you don’t already have your copy get it now. I promise you won't regret it. My best, Lawton Chiles
- Sales Rank: #43589 in Books
- Published on: 2013-06-11
- Original language: English
- Number of items: 1
- Dimensions: 11.00" h x .33" w x 8.50" l,
- Binding: Paperback
- 146 pages
Most helpful customer reviews
100 of 104 people found the following review helpful.
Fundamental Marketing Wisdom
By John Carlton
Many moons ago, I turned my back on a million-dollar career copywriting for the largest direct-mail outfits in the biz (as I rose in the ranks of recognized A-List copywriters), in order to wander off into the unknown world of whacko direct-response entrepreneurs as Gary Halbert's sidekick. Best decision I ever made, and the path we forged over our 20-year friendship has given me wealth and happiness beyond anything I deserved.
What drew me to Gary initially was his monthly mailed newsletter (The Gary Halbert Letter). It was like finding the lone real artist in a city of wannabe's. The icing on that, however, was then discovering these Boron Letters. I first met Bond when he was still in high school, and these letters had only recently been sent to him by his dear ol' Pop. It was easy to see how the little bastard got so precocious about biz and marketing, because these letters were pure gold. The first batch I read were all in Gary's own handwriting (a vicious scrawl, as all great writers have), and he was still weighing the pros and cons of publishing them for the general public. Cuz, you know, they're so raw.
Consider yourself fortunate that they're available. Marketing books come and go, and business fads come and go, and guru's wander onto and off of the stage with a sobering frequency. The Boron Letters, however, are a concentrated energy mass of the essential fundamentals that will last until our civilization crumbles. Gary sought out wisdom, insight, advice, tactics, philosophies and insider info like a terrier hunting down squirrels... but what made him unique was his ability to field-test everything in the real world (and really give each tidbit a go-round to see if it failed or succeeded when it counted), and thus distill all kinds of info and techniques into his own kind of savvy, which was simple for him for teach to others.
This is "the wisdom of the business world" run through the Halbert meat-grinder, and made into a tasty meal that's easily digested and simple to put to good use (if you've got the cojones).
There are a lot of books and courses and newsletters and videos that belong on your office bookshelves. Only a few will ever get dog-eared from frequent readings. This is one of the best. Just stop dithering and buy it. All the top copywriters and entrpreneurs already own a copy.
It's an essential.
47 of 49 people found the following review helpful.
The One Book I Take Everywhere
By Jason D. Henderson
I have traveled the world the past few years, and there has been one book that has followed me every step of the way regardless of the space in my luggage.
That book is The Boron Letters by the greatest copywriter whoever lived, Gary Halbert.
I've had the honor of being great friends with Gary's best student, Bond Halbert.
He personally handed me an original copy of The Boron Letters at Canter's Deli in Hollywood, California
I can't even count the number of times I have read it since then.
Something that people might not realize is that The Boron Letters contains a wealth of information that applies to email marketing (That fits perfectly with all the masterful copywriting and marketing strategies).
The fact that of it being a touching love letter from father to son is icing on the cake.
What I love about the kindle version is the amazing commentary and insight by Bond.
My notes from The Boron Letters have become much larger, and I already applied something new I learned.
I'll be reading the kindle version again this weekend here in Mexico and yet again wherever my travels take me
26 of 27 people found the following review helpful.
The kind of stuff you normally get only if you were born into a wealthy family
By David Garfinkel
There's some info about making money out there that never makes it into print.
For everything Warren Buffett has said and written, don't you think he's holding back a few gems for his children?
That's what sets this book apart. Gary Halbert wrote it for his son Bond, when he was in prison for a long, long time (in Boron, California -- hence the title).
The fact that he chose to publish it at all is quite remarkable by itself.
I first read a portion of what's in this book in 1989, as part of what was to me at the time a humongously expensive home-study course called "Your Marketing Genius At Work." It cost $495 (the equivalent of about $943 in 2013).
I have to say that it may have been the turning point where I started down the path towards direct marketing and advertising copywriting. It was certainly one of them. (Another one was attending Gary's famous "Hurricane Andrew" seminar a few years later.)
You can read classics like the works of Claude Hopkins, John Caples, and David Ogilvy -- and you should. But they are all somewhat formal and impersonal.
This may be the most personal master-class in direct marketing copywriting you will ever read.
The one portion of this book I didn't get to read in 1989: All of the updates Bond Halbert, Gary's son, added to the original text.
Bond is a quiet genius who is by no means a carbon copy of his dad. Instead, he's part of the next generation of Halberts.
He and his brother Kevin pick up where Gary (who died seven years ago) left off.
I can't recommend this highly enough. No matter what kind of marketing you do, there's information in here you'd have a very tough time finding anywhere else.
It's truly a modern classic, and simply experiencing the way Gary writes makes this book worth many, many times its modest selling price.
But the ideas conveyed and the mindset demonstrated make this book just about priceless.
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