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A practical, easy-to-follow approach to public relations
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Written for students taking advanced courses in public relations, the book takes a team project approach to learning about the field. The book introduces a three-step process—the PIE chart—that more accurately reflects the campaign development process used in the real world.� Exercises and case studies in every chapter guide students through the development of their own public relations campaigns.
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This text is available in a variety of formats – print and digital. Check your favorite digital provider for your eText, including CourseSmart, Kindle, Nook, and more. To learn more about our programs, pricing options and customization, click the Choices tab.
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Learning Goals
Upon completing this book, readers will be able to:��
- Develop their own public relations campaigns
- Apply public relations skills to the real world
- Understand how to apply communication theories to public relations
- Sales Rank: #74548 in Books
- Brand: Bobbitt, Randy/ Sullivan, Ruth
- Published on: 2013-02-09
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .50" w x 7.30" l, .0 pounds
- Binding: Paperback
- 288 pages
- Used Book in Good Condition
About the Author
After teaching English literature and composition for several years at Concordia University in Montreal, Ruth Sullivan received her LL.B. and B.C.L. from McGill University. She completed the Legislative Drafting Program at the University of Ottawa and clerked for Chief Justice Laskin at the Supreme Court of Canada. After completing her Bar exams, and a Masters in Legislation from the University of Ottawa, she joined the Faculty of Law at the University of Ottawa in 1984. Her primary interests are administrative law, statutory interpretation, linguistics, legal drafting, and legal theory. She has worked in the Legislation Section and the Regulations Section of the Department of Justice and directed the Graduate Program in Legislation and Legal Drafting. She has taught drafting and interpretation in Kuala Lumpur, Kiev, Rome, and Ottawa.
Most helpful customer reviews
0 of 0 people found the following review helpful.
it is helpful for the class and easy to read
By Sinead Tucker
The professor actually uses the book, it is helpful for the class and easy to read.
0 of 1 people found the following review helpful.
I'm stupid.
By Zachary B Jamieson
Not at all what I needed. But that's because I reordered the book per the suggestion of a classmate.
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