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Red-Hot Cold Call Selling: Prospecting Techniques That Pay Off, by Paul S. Goldner
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This guide contains proven tips and techniques for successfully employing the "cold call" in the selling cycle, giving readers the competitive edge they need for achieving big profits. The book is filled with ideas for increasing success, ideas that have worked for the author time after time. It outlines a step-by-step approach to developing a complete selling system that works, including: how to become "rejection proof"; how to dissect the cold call; how to create a personalized script; and how to enhance the probability of success by following the "ten commandments of prospecting".
- Sales Rank: #1297444 in Books
- Published on: 1995-10-02
- Original language: English
- Number of items: 1
- Dimensions: .51" h x 6.02" w x 9.05" l,
- Binding: Paperback
- 160 pages
Most helpful customer reviews
0 of 0 people found the following review helpful.
Five Stars
By ria
work work work,
0 of 0 people found the following review helpful.
Quick read, good content
By jacobposey
This was a very quick read and had good content. I wish it had a few more stories, but worth my money. Will re-read in the future as a primer.
8 of 12 people found the following review helpful.
Tired, old scripts that turn off listeners
By Dr. Richard B. Shepard
I sell my services as a scientific consultant and I have learned that prospective clients are interested in themselves, not in me. As I redirect my professional practice and revitalize my marketing/selling program, I have read many helpful books. All the professional services marketing books stress the importance of focusing on benefits. So does a very good cold call selling book I just read. Goldner's book, in contrast, never mentions benefits to the prospect, only features offered by the caller. His scripts have the same artificial structure that turns off my interest immediately when telemarketers call me. I know I'm not alone in this response. I am very disappointed in this book and it will not remain in my library.
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