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Air Transportation: A Management Perspective, by John G. Wensveen
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Now in its sixth edition, Air Transportation by John Wensveen is a proven textbook that offers a comprehensive introduction to the theory and practice of air transportation management. In addition to explaining the fundamentals, this book now takes the reader to the leading edge of the discipline, using past and present trends to forecast future challenges the industry may face and encouraging the reader to really think about the decisions a manager implements. The Sixth Edition contains updated material on airline passenger marketing, labor relations, financing and heightened security precautions. Arranged in sharply focused parts and accessible sections, the exposition is clear and reader-friendly. Air Transportation is suitable for almost all aviation programs that feature business and management, modular courses and distance learning programmes, or for self-directed study and continuing personal professional development.
- Sales Rank: #1008220 in Books
- Brand: Brand: Ashgate
- Published on: 2007-11-06
- Original language: English
- Number of items: 1
- Dimensions: 9.75" h x 7.00" w x 1.50" l, 2.85 pounds
- Binding: Paperback
- 590 pages
- Used Book in Good Condition
From the Back Cover
Now in its Sixth Edition, Air Transportation by John Wensveen is a proven textbook that offers a comprehensive introduction to the theory and practice of air transportation management.
In addition to explaining the fundamentals, this book now takes the reader to the leading edge of the discipline, using past and present trends to forecast future challenges the industry may face and encouraging the reader to really think about the decisions a manager implements. The Sixth Edition contains updated material on airline passenger marketing, labor relations, financing and heightened security precautions Arranged in sharply focused parts and accessible sections, the exposition is clear and reader-friendly.
Air Transportation is suitable for almost all aviation programs that feature business and management. Its accessible structure and style make it highly suitable for modular courses and distance learning programmes, or for self-directed study and continuing personal professional development.
About the Author
Dr John Wensveen earned a PhD in International Air Transport from the University of Wales Cardiff and a B.A. in Geography and Transportation Land Use Planning from the University of Victoria. He is currently President & CEO of Airline Visions, a leading aviation consultancy specialized in the development of airline business plans. Prior to this, Dr Wensveen was one of the founding executive team members and Vice President of International Development at MAXjet Airways. He is a former professor of airline management at Embry-Riddle Aeronautical University and is an active contributor to the international media on aviation related issues. Dr Wensveen is associated with a number of industry associations and is a faculty member of the International Air Transport Association (IATA) and is an adjunct faculty member at the University of Maryland University College.
Most helpful customer reviews
4 of 5 people found the following review helpful.
A Good General Introduction To Air Transportation
By Robert I. Hedges
"Air Transportation: A Management Perspective" by John G. Wensveen provides a good general background in most areas of commercial aviation activities, including airline operations, fleet planning, cargo operations, labor relations, and more. The book is quite easy to read and comprehend, though it might not be as quantitative or detailed as some advanced students (particularly MBA students) would like. If you do seek more detail, a good place to start is Rigas Doganis' "The Airline Business in the 21st Century" and "Flying Off Course."
The book is strongest in discussing managerial aspects of passenger airlines, and explains the basics involved in fair detail (e.g. differences between operating leases and capital leases are discussed.) Other aspects of the aviation environment are discussed but have become outdated since the book was written as this is a very fast-paced industry and change is constant. Sometimes the book fails to paint the whole picture, and the organization of the book is occasionally off-putting. Of course one book cannot cover everything in a subject this enormous, and further reading is required to understand the more subtle nuances of the industry.
The book is good at explaining advantages and disadvantages of various components of the industry (e.g. the hub-and-spoke system) and generally provides good historical perspective on important developments in the industry (e.g. the Railway Labor Act of 1926.) The book explains the contract negotiation process in commendable detail, and does cite damages done by managers like Frank Lorenzo and Carl Icahn while explaining the concept of pattern bargaining well. Clearly, deregulation is front and center in the book, and while the book explains that airline service has become a low-priced commodity with generally low service standards since deregulation, the impact on travelers is generally overlooked. While it may be outside the scope of a book on aviation management, future aviation managers need to understand how far service levels have fallen and why.
On balance this is a good book. It tries to be unbiased (though it is obviously from a managerial perspective) and explains the fundamentals of the industry well. The text sometimes wanders, and is often rather repetitive: I would appreciate the book more if it were edited tightly and condensed by about 100 pages. Still, if you need a general overview of commercial aviation, this is a good place to start.
0 of 0 people found the following review helpful.
Good.
By Deleh
Bit complex. Not for the light reader. Definitely a college-level book. And my professor made us read almost the whole book. Lot of good info.
3 of 5 people found the following review helpful.
Poorly designed text
By Anthony M.
Plenty of good information for what its worth, but very poorly designed if you'll be reading most of the text. Each chapter seems to be designed without regard for the prior and hence they rehash tons of information you gathered in the prior chapters. I'd estimate that the book is probably 25% thicker than it would be if they didn't repeat information constantly. If the class picks and chooses chapters this format might be valuable, but reading every chapter for my class was annoying.
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