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How I Sold 1 Million eBooks in 5 Months, by John Locke
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Now, for the first time ever, John Locke reveals the marketing system he created to sell more than 1,100,000 eBooks in five months! His Credentials: John is the eigth author in the world-and the first self-published author in history-to have sold 1 million eBooks on Kindle! He is the first self-published author to hit #1 on the Amazon/Kindle Best Seller's List, and the first to hit both #1 and #2 at the same time! He is a New York Times best-selling author! He has been featured in the Wall Street Journal and Entertainment Weekly! He has had 4 of the top 10 books on Amazon/Kindle at the same time, including #1 and #2! He has had 7 books in the top 34 and 8 books in the Top 50 at the same time! These numbers are not positions within a category. They are positions that include all Kindle sales including fiction, non-fiction, magazine subscriptions, and game apps! By the middle of March, 2011, it had been calculated that "every 7 seconds, 24 hours a day, a John Locke novel is downloaded somewhere in the world." ...All this was achieved PART TIME, without an agent, publicist, and at virtually no marketing expense!
- Sales Rank: #763750 in Books
- Brand: Brand: John Locke, an Imprint of Telemachus Press, LLC
- Published on: 2011-06-17
- Original language: English
- Number of items: 1
- Dimensions: 9.02" h x .39" w x 5.98" l, .57 pounds
- Binding: Paperback
- 170 pages
- Used Book in Good Condition
About the Author
New York Times best-selling author John Locke is the international best-selling author of 28 books in six different genres. He is the 8th author in history to have sold one million eBooks on Kindle, which he achieved in only five months. Locke has had four books in the top ten at the same time, including #1 and #2. Foreign rights to his books have been acquired by major publishing companies all over the world. Translations include: Spanish, Catalan, Italian, Japanese, Polish, Hungarian, Russian, and Lithuanian.
Most helpful customer reviews
1245 of 1331 people found the following review helpful.
The Secret He Left Out
By Lee Goldberg
There is a key piece of advice crucial to his success that he left out of this book: pay readers to leave fake reviews. In an interview with Locke in today's New York Times, he admitted that he paid for 300 reviewers to heap praise on his books, a sleazy promotional technique that seems to have worked for him. Locke admits to buying reviews because "Reviews are the smallest piece of being successful, but it's a lot easier to buy them than cultivating an audience." I have some advice for Locke on a more honest and ethical approach he might want to try: Actually write good books. That's how to build an audience. You do not gain readers, or recognition, by swindling readers into buying your books with fake praise. It's unethical and shows a startling lack of respect for your reader.
161 of 167 people found the following review helpful.
Disappointing
By Romper
I was disappointed by this book because it has very little content, what is there is vague, and much of it is self-promoting fluff. I feel duped outta $2.99.
1000 of 1080 people found the following review helpful.
Too be fair, it's not called "How YOU Will Sell..."
By Shevi
This book is fine if you're only interested in reading page after page about the author's own success. I was, however, looking for tips on how to be a successful indie publisher, and there are none here you probably couldn't figure out on your own.
Here's what you will find:lots of ads for John Locke's other books, ads that start even before the first page; lots and lots of bragging interspersed with cries of "I'm not bragging!" (the author doth protest too much); lots of talk about why e-publishing is better than traditional publishing; how he spent $25,000 making mistakes (which might be helpful to the few indie publishers who think paid advertising and the like is worth it); lots and lots of promises that he will tell you how he did it (which never goes beyond the obvious) spread over many pages; stuff like "What? I'm giving you a ten thousand dollar idea in a $4.99 eBook, $9.99 paperback? Yup. And I'm including a wealth of other valuable ideas, too" (sounds like an infomercial, doesn't it?); a question and answer session where he asks himself questions like "Where do you get your confidence? How did you know you were going to be successful as an author?" and "How does it feel to have a best selling book?"; a lot about the target audience he writes for and how he interacts with it; an entire chapter about all the things he says you're doing wrong (because who doesn't like an author who assumes his readers are doing everything wrong?); setting goals and how this relates to the time he spent as an insurance salesman (yup, he was an insurance salesman. You can write your own joke here); join Twitter!; develop a brand!; keep writing books!; create a website!; and lots of other things ending with exclamation points!
So don't make the mistake I made, and don't waste your money on this book. Instead, check out J.A. Konrath's blog, A Newbie's Guide to Publishing, and Zoe Winter's hype-free book on the same topic:Smart Self-Publishing: Becoming an Indie Author.
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